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COMPETITION IS FIERCE!
By George W. Tucker
President-
 Over the years, as my logical, fact oriented side gets the best of me, and I start tracking data, I find out interesting things. Computers are wonderful, for they allow a strong Type-A like myself to gather that data and synthesize it quickly.
I recently discovered that we have an interesting statistic that may have value to you. It has to do with our competition. Almost any of them will give you a free sample. Try it and see if you like it, sort of thing. Many of our clients, and certainly our larger corporate clients came to us the same way. And the results will, be, as expected, relatively accurate.
You see, most of the others use a checklist type evaluation. You check the word or phrase that seems to relate to you, and you leave blank the ones that don't. Sometimes you answer true or false, again, one of two choices. If you are relatively honest, you will get back a pretty accurate read. After all, these types of evaluations only have an approximate 28% reliability error through words and phrases that only come close. It will be more accurate than not, to some degree.
To check or not to check, that is the question, and the decision to do it can change the profile quite dramatically. When you get your free results back, you will be suitably impressed with the reasonable information, and you will automatically compensate for the errors, because you know yourself quite well. At least, most of us know ourselves...
However, what do you do with the results of someone you don't know, like the someone you want to hire? How can you trust their honesty in the evaluation, and how do you compensate? You can't. They have a carrot on the end of the
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stick, and unless the evaluation has enough combinations to verify consistency, you will only have a vague idea of their honesty!
Now, what brought this up, again, outside of our validation studies, was the interesting statistic of lost and found clients. Approximately 15% of our client database abandons us prior to their first anniversary date. Too soon to really get a handle on what the PEAC SYSYTEM® can do, and therefore, not fully convinced of its value. But, most interesting of all, over half return before the end of the second year! Why? We wanted to know, too, hoping for, and finding, a nugget of value for you, our faithful clients.
The PEAC SYSTEM® is not a simple tool. And, sometimes, it tells us as managers to do things we don't want to do. Worse yet, sometimes we think we can do it differently and still have the same success. Some can, by the way, but it is a very slim percentage for success.
Maybe you really like this person, in spite of a perceived poor PEAC SYSTEM® reading. Before you invest five to ten thousand dollars in a gamble, a CASE Studies© program makes a lot more sense. Minimal investment, maximum return.
Many times, we have found that the CASE Studies backs up the PEAC SYSTEM®. That is very good news for the natural behavior instrument, but often seems like a let down for the client. Let's think about that, though. If the PEAC SYSTEM® could be so easily proven to be in error, then you would seriously doubt the results, wouldn't you?
Okay, so why use the CASE Studies© at all, then? Well, first, it isn't necessary unless you think the PEAC SYSTEM® missed something, or you want to settle a question that just can't be resolved through the interview and prior evaluation process. More importantly, a facade may be transient, but if it is highly trained, and thus sustainable, to a degree, it may be very useful.
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